DiSC Inside WINC
Our shared language for how we communicate, lead, and relate
DiSC is one of the tools we use inside WINC to build clarity, reduce friction, and deepen connection.
It’s not about labeling or boxing yourself in.
It’s about understanding how you naturally show up — and how others experience you.
There is no “best” style here.
Every style brings value. Every style has blind spots.
Awareness is what makes the difference.
Inside WINC, DiSC gives us a neutral way to talk about:
Communication styles
Decision-making and pacing
Leadership energy
Collaboration and conflict
Why things sometimes feel easy — or tense — between people
This shared language helps us work together without taking things personally — and without asking women to change who they are to belong.
Understanding your own style is one part of the picture.
Understanding how others communicate is where DiSC really comes to life.
Each style reflects how you tend to communicate, make decisions, and engage with others — especially under pressure.
You may recognize yourself strongly in one style, or see pieces of yourself across multiple.
The Four DiSC Styles
Dominance (D)
Direct. Decisive. Outcome-focused.
When something feels stalled or inefficient, you feel it in your body.
If this style resonates strongly with you, you likely communicate most naturally through action, clarity, and results.
You tend to:
Get to the point quickly
Make decisions with confidence
Push conversations forward
Focus on outcomes over process
You’re often comfortable taking charge — especially when something feels inefficient, unclear, or stalled.
→ How others often experience you
Others may experience your style as:
Strong and confident
Clear and decisive
Motivating and action-oriented
At times, they may also experience you as:
Intense
Impatient
Uninterested in details or emotional context
This doesn’t mean you are these things — only that this is how your communication can land when speed and clarity matter most to you.
→ Under pressure
When stressed, D styles may:
Push harder
Become more directive
Lose patience for discussion
Prioritize action over alignment
Awareness here creates choice.
→ If this style feels VERY strong
If you strongly identify with this style, it likely means this is your most natural communication default.
That clarity is a strength — and it can also require intentional stretching when connecting with styles that value:
emotional processing (i)
steadiness and reassurance (S)
or thoughtful pacing and detail (C)
→ If this style feels less defined
If this style resonates but doesn’t feel like a perfect fit, that’s completely okay.
People who don’t strongly identify with a single DiSC style often sit closer to the center of the model, making it easier for them to move between styles and adapt their communication naturally.
That flexibility is not confusion — it’s fluency.
→ Your starting point
DiSC isn’t about locking you into a category.
It’s about giving you language for awareness.
This description is meant to support awareness, not definition.
Take what resonates. Leave what doesn’t. You are always the authority on your own experience.
This style isn’t about dominance over others — it’s about momentum.
Influence (i)
Expressive. Relational. Energizing.
You don’t move people by force — you move them by making things feel possible.
If this style resonates strongly with you, you likely communicate most naturally through energy, storytelling, and emotional presence. You’re often focused on people first, possibility second, and momentum third.
You tend to:
Bring warmth, optimism, and ideas into conversations
Think out loud and process verbally
Build rapport quickly and intuitively
Inspire action through excitement and vision
You’re often most alive in collaborative settings where you can connect, brainstorm, and move ideas forward together.
→ How others often experience you
Others may experience your style as:
Warm and engaging
Encouraging and motivating
Easy to talk to
Full of ideas
At times, they may also experience you as:
Unfocused
Overly optimistic
Light on follow-through
Hard to pin down
This doesn’t mean you lack depth — it means your strength is movement through connection.
→ Under pressure
When stressed, i styles may:
Talk more
Seek reassurance or feedback
Jump quickly to new ideas
Avoid uncomfortable or heavy conversations
Awareness here allows you to pause long enough for your ideas to land..
→ If this style feels VERY strong
If you strongly identify with this style, connection is likely your primary communication driver. That strength can light up rooms — and it may require intentional grounding when working with styles that value efficiency (D), steadiness (S), or precision (C).
→ If this style feels less defined
If this style resonates but doesn’t feel dominant, you may naturally move between connection and other communication modes depending on context.
That adaptability is a strength — not a lack of identity.
→ Your starting point
DiSC isn’t about fixing your energy.
It’s about helping others receive it — and helping you decide when to slow, focus, or redirect with intention.
This description is meant to support awareness, not definition.
Take what resonates. Leave what doesn’t. You are always the authority on your own experience.
This style isn’t about attention — it’s about connection.
Steadiness (S)
Calm. Supportive. Relationship-centered.
You’re often the reason things hold together — even when no one says it out loud.
If this style resonates strongly with you, you likely communicate most naturally through listening, support, and steady engagement. You’re often tuned into how decisions affect people and value harmony over urgency.
You tend to:
Listen deeply and respond thoughtfully
Create stability in conversations and groups
Prioritize trust, loyalty, and follow-through
Move at a pace that feels grounded and considerate
You’re often the emotional anchor in a room — especially during change, conflict, or uncertainty.
→ How others often experience you
Others may experience your style as:
Warm and dependable
Patient and reassuring
Easy to work with and emotionally safe
At times, they may also experience you as:
Resistant to change
Slow to speak up or assert needs
Avoidant of conflict or tension
This doesn’t mean you lack strength — it means your power lives in steadiness and care.
→ Under pressure
When stressed, S styles may:
Withdraw slightly
Deprioritize their own needs
Avoid confrontation
Stay silent longer than feels good
Awareness here creates room for your voice to enter earlier.
→ If this style feels VERY strong
If you strongly identify with this style, stability and harmony are likely central to how you communicate. That strength becomes even more powerful when paired with clear self-advocacy, especially around boundaries and timing.
→ If this style feels less defined
If this style resonates without feeling dominant, you may be naturally balancing steadiness with assertiveness, energy, or analysis.
That balance often makes you a strong bridge between people.
→ Your starting point
DiSC isn’t asking you to move faster or become louder.
It’s helping you recognize when your steadiness is the medicine — and when speaking sooner supports connection.
This description is meant to support awareness, not definition.
Take what resonates. Leave what doesn’t. You are always the authority on your own experience.
This style isn’t about avoiding conflict — it’s about preserving trust.
Conscientiousness (C)
Thoughtful. Analytical. Clarity-seeking.
You see what others miss — and that perspective changes the outcome.
If this style resonates strongly with you, you likely communicate through logic, precision, and depth. You value accuracy, thoughtful decision-making, and understanding the full picture before acting.
You tend to:
Think before speaking
Ask clarifying questions
Notice inconsistencies or gaps
Hold yourself (and others) to high standards
You often bring clarity and insight others haven’t yet considered.
→ How others often experience you
Others may experience your style as:
Intelligent and insightful
Prepared and thoughtful
Clear and articulate
Grounded in logic
At times, they may also experience you as:
Overly cautious
Critical
Slow to decide
Hard to read emotionally
This doesn’t mean you lack feeling — it means you process internally before expressing it.
→ Under pressure
When stressed, C styles may:
Overanalyze
Delay decisions
Become overly critical
Retreat into data or logic
Awareness helps you recognize when clarity has crossed into paralysis.
→ If this style feels VERY strong
If you strongly identify with this style, depth and accuracy likely guide your communication. That strength becomes even more impactful when paired with timely action and trust in imperfect movement.
→ If this style feels less defined
If this style resonates without feeling dominant, you may naturally balance insight with execution or connection.
That integration allows you to contribute depth without getting stuck.
→ Your starting point
DiSC isn’t about lowering your standards.
It’s about knowing when clarity is sufficient — and when movement will create the next layer of understanding.
This description is meant to support awareness, not definition.
Take what resonates. Leave what doesn’t. You are always the authority on your own experience.
This style isn’t about perfection — it’s about integrity.
Understanding How Others Show Up
Communicating Across Styles
Inside WINC, DiSC isn’t used to put women in boxes — it’s used to create better conversations, clearer collaboration, and less misinterpretation.
The more you notice these patterns, the easier it becomes to meet women where they are — without asking them (or yourself) to change who they are.
DiSC becomes most useful when we stop using it to label ourselves and start using it to understand others.
You won’t always know someone’s DiSC style, and you don’t need to. What matters is learning to notice how different styles tend to communicate, decide, and respond — especially under pressure.
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You’ll often notice this style…
Moving quickly, pushing for decisions, getting straight to the point, and becoming impatient when things feel inefficient.They tend to talk about…
Results, outcomes, timelines, and what needs to happen next.What they usually value in communication
Clarity, brevity, confidence, and forward movement.What can create friction
Too much backstory, slow pacing, indirect language, or emotional framing without a clear point.How to connect more effectively
Be concise. Lead with the outcome. Say what you want and why it matters — then let them move. -
You’ll often notice this style…
Talking through ideas, jumping between topics, using expressive language, and engaging through energy and connection.They tend to talk about…
People, possibilities, stories, and what could be exciting or meaningful.What they usually value in communication
Engagement, enthusiasm, and feeling seen or included.What can create friction
Overly rigid structure, emotionally flat delivery, or shutting down ideas too quickly.How to connect more effectively
Match their energy. Acknowledge ideas out loud. Leave room for conversation, not just conclusions. -
You’ll often notice this style…
Listening more than speaking, moving thoughtfully, and prioritizing harmony in group settings.They tend to talk about…
People, impact, process, and how decisions affect relationships over time.What they usually value in communication
Consistency, respect, patience, and emotional safety.What can create friction
Abrupt change, pressure to decide quickly, or dismissing concerns as resistance.How to connect more effectively
Slow the pace slightly. Invite their perspective. Give space for reflection before pushing forward. -
You’ll often notice this style…
Asking clarifying questions, pointing out inconsistencies, and taking time before committing.They tend to talk about…
Details, logic, data, accuracy, and potential risks.What they usually value in communication
Clarity, preparation, and thoughtful reasoning.What can create friction
Vagueness, rushed decisions, or emotional pressure without enough information.How to connect more effectively
Be specific. Share context. Allow time for thinking before expecting agreement.